what's up with polaroid's new instant film camera? i thought that when they came back with their famous instant film i would be overjoyed, but instead i'm just confused.
i became aware of polaroid's new model through a fellow photographer and friend, and i think both of us are a bit puzzled.
here's the deal: polaroid broke hearts when they announced they would be no longer producing their iconic instant film. organizations sprung up to save the film, such as savepolaroid.com. but in the midst of this fuji launched their own instant film. diehards could never fully convert from polaroid to fuji, but the instax was a wonderful compromise, because at least someone was still producing instant film.
but now, after so much turmoil, polaroid has announced that they will be producing their much loved instant film once more (thanks in part, no doubt, to lady gaga). BUT! their new cameras looks just like the fuji instax mini 7. the polaroid camera is an icon, why on earth would they change the design to mimic a less successful competitor?? this might upset me more than it should, but it also makes me more inclined to pick up an instax of my own. if polaroid is ripping them off they must be good.
shop for fuji here.
shop for polaroid here.
