this kid is slightly annoying, but he sure as hell knows more at age 11 than i did.
Showing posts with label sustainability. Show all posts
Showing posts with label sustainability. Show all posts
Friday, October 1, 2010
Friday, April 2, 2010
jamie oliver at TED
i like you jamie oliver. i like what you're all about. not just the naked thing either (although i do miss your show on food network).
i respect jamie oliver because he doesn't just talk about sustainability or eating locally- he really backs it up with his cooking. lately he's become the poster boy for school cafeteria reform. and it's about time someone took up that torch. i know my high school lunches consisted mostly of dressing drenched "salad," chocolate chip cookies, and potato chips. not exactly well rounded. oliver is taking his mission public in america in his new show Jamie Oliver's Food Revolution (which airs on ABC, friday nights at 9pm).
below is a video of oliver's speech from TED earlier this year. for more about TED, check out the documentary from 2007 (which showcased the year al gore presented what would become An Inconvenient Truth).
i respect jamie oliver because he doesn't just talk about sustainability or eating locally- he really backs it up with his cooking. lately he's become the poster boy for school cafeteria reform. and it's about time someone took up that torch. i know my high school lunches consisted mostly of dressing drenched "salad," chocolate chip cookies, and potato chips. not exactly well rounded. oliver is taking his mission public in america in his new show Jamie Oliver's Food Revolution (which airs on ABC, friday nights at 9pm).
below is a video of oliver's speech from TED earlier this year. for more about TED, check out the documentary from 2007 (which showcased the year al gore presented what would become An Inconvenient Truth).
Friday, March 5, 2010
stinky. stinky. stinky.
recently, Hefty brand garbage bags has been pushing their "odor block" technology. to raise awareness for their product they created this gem of a commercial:
i hate this commercial. here's why:
i know that advertising is supposed to manipulate us. we're supposed to see a commercial or a billboard or a print ad and be swayed to want to partake in whatever that ad happens to be selling. in this case though, the ad is completely misleading in the way it is presenting itself. it's not really selling you a garbage bag so much as it's selling you on the acceptability and normality of an unsustainable way of life. you are supposed to be convinced that yes, your garbage is stinky, and yes, wouldn't it be wonderful if it wasn't? however, most of the "stinky" things they show being swallowed by the almighty Hefty bag shouldn't be thrown into the garbage at all. most of what they are showing is either compostable or recyclable. if these people with the stinky garbage just disposed of their waste responsibly they wouldn't need fancy odor-blocking trash bags.
how about this: instead of rethinking our trash bags, let's rethink our trash.
i hate this commercial. here's why:
i know that advertising is supposed to manipulate us. we're supposed to see a commercial or a billboard or a print ad and be swayed to want to partake in whatever that ad happens to be selling. in this case though, the ad is completely misleading in the way it is presenting itself. it's not really selling you a garbage bag so much as it's selling you on the acceptability and normality of an unsustainable way of life. you are supposed to be convinced that yes, your garbage is stinky, and yes, wouldn't it be wonderful if it wasn't? however, most of the "stinky" things they show being swallowed by the almighty Hefty bag shouldn't be thrown into the garbage at all. most of what they are showing is either compostable or recyclable. if these people with the stinky garbage just disposed of their waste responsibly they wouldn't need fancy odor-blocking trash bags.
how about this: instead of rethinking our trash bags, let's rethink our trash.
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