recently, Hefty brand garbage bags has been pushing their "odor block" technology. to raise awareness for their product they created this gem of a commercial:
i hate this commercial. here's why:
i know that advertising is supposed to manipulate us. we're supposed to see a commercial or a billboard or a print ad and be swayed to want to partake in whatever that ad happens to be selling. in this case though, the ad is completely misleading in the way it is presenting itself. it's not really selling you a garbage bag so much as it's selling you on the acceptability and normality of an unsustainable way of life. you are supposed to be convinced that yes, your garbage is stinky, and yes, wouldn't it be wonderful if it wasn't? however, most of the "stinky" things they show being swallowed by the almighty Hefty bag shouldn't be thrown into the garbage at all. most of what they are showing is either compostable or recyclable. if these people with the stinky garbage just disposed of their waste responsibly they wouldn't need fancy odor-blocking trash bags.
how about this: instead of rethinking our trash bags, let's rethink our trash.
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Sorry, I diisaggree. I love this commercial I think it is funny and on point. It addressed a problem I have and I went right out and bought this product.
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