advertising is all around us. more worrying, advertising is inside us. what i mean to say is, for the past week or so the jingle for Hellmann's Dijonnaise has been stuck in my head. this is a commercial i haven't seen or thought about in years. it is for a product i never even thought about buying. and yet, suddenly, i started singing di-di-di-dijonnaise. i resent the fact that Hellmann's is taking up prime real estate in my brain. take a gander at the commercial for yourself. or don't. i would hate to get dijonnaise stuck in your head too.
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not sure if it was this campaign, but i not so long ago, had the lilting line of "bring out the hellman's, and bring out the best." in my head.
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